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OPEN SOURCE · EARLY ACCESS

The operating system for your campaigns.

CAOS connects brief, strategy, creation, review and approval in a single flow. AI agents work for your team. People decide.

The first 100 get the Starter Pack and join the Founding Wall.

CAOS dashboard showing active campaigns, items that need attention, agent activity and recent creative work.
  • Open source
  • Model independent
  • Human in control
  • Audit trail

THE PROBLEM

AI sped up creation. Nobody connected the work.

  • 01

    Context gets lost

    Strategy in a doc, references in Figma, feedback in a chat. Every tool holds a piece of the campaign.

  • 02

    Feedback disappears

    The client request becomes a conversation, not state. In the next version, nobody knows if it was addressed.

  • 03

    Decisions leave no trace

    Why does this piece exist? Who approved it? With what budget? The answer lives in someone’s head.

WHAT IS CAOS

An operating system for campaigns made by AI and by people.

CAOS (Creative Agency Operating System) is an open source platform that connects brief, strategy, creation, review and approval in a single flow. AI agents propose, review and produce; people decide at the gates. Every version, decision and cost is recorded.

Model independent
Swap the LLM without losing workflow, memory or history.
Human in control
Four approval gates, configurable per campaign.
Traceable
Every piece links to its requirement, strategy and metric.

ORGANIZED CHAOS

Creativity can be chaotic. Delivery cannot.

Good ideas are born from mess: exploring, failing, diverging. What sets a successful agency apart is what comes next, a process with order and controls that takes the idea to the client with deadline, budget and approval under control.

EXPLORE

Creative chaos

Alternative concepts, references, drafts and mistakes. Agents and people diverge without fear, because none of it goes straight to the client.

DELIVER

Operational order

Approval gates, versions, recorded decisions, budget and governance. Everything traceable, from brief to delivery.

CAOS keeps the chaos where it helps, in creation, and puts order where it is expensive, in delivery.

HOW IT WORKS

From brief to a ready campaign, with four human gates.

  1. 01

    Brief

    Validation: is the brief complete?

  2. 02

    Strategy

    One agent creates. Another challenges.

    GATE 1
  3. 03

    Creative direction

    Concept, moodboard and references.

    GATE 2
  4. 04

    Plan and production

    Calendar, copy and images.

    GATE 3
  5. 05

    Campaign Ready

    Ready for final approval.

    GATE 4

INSIDE

What you will see when you open CAOS.

Design of the new interface, evolving, with sample data.

Campaign strategy screen with the Marketing Reviewer panel listing findings by severity.
Strategy and review side by side. The Marketing Reviewer flags findings by severity.
Campaign home showing current stage, health, budget, recent decisions and active agents.
Campaign Home: stage, health, budget and decisions of the campaign.
Three creative concepts compared side by side, with strengths, risks and strategy alignment.
Creative concepts compared before approval.

OPEN SOURCE · GIFTS

Open code. Gifts for those who arrive first.

We will open the repository soon. The first 100 people on the list get:

  • 01

    Early access

    You join the repository and test every version before the public launch.

  • 02

    Starter Pack

    Agents, skills and a sample campaign to run your first brief in minutes.

  • 03

    Founding Wall

    Your name, or your agency’s, in the project README. Forever.

  • 04

    30-min 1:1 setup

    For the first 20: we set CAOS up with a real brief from your team.

  • 05

    Roadmap vote

    Your vote weighs on the order of upcoming features.

  • Save your spot

Limited spots. Quantities and perks may change until launch.

BUILT IN PUBLIC

Follow every step, from the first commit to launch.

WORKING

  • Brief → Strategy → Review → Approval
  • Marketing Reviewer with findings by severity
  • Feedback becomes a decision and creates version 2
  • Versions, decisions and approvals recorded

IN PROGRESS

  • New Campaign Workspace interface
  • Creative direction and moodboard
  • Content plan and calendar
  • Real AI models connected to the flow

NEXT

  • Post production with copy and image
  • Requirements Graph: why each piece exists
  • Budget and governance with blockers
  • Campaign Ready and final package

FREQUENTLY ASKED QUESTIONS

Frequently asked questions.

What is CAOS?

CAOS (Creative Agency Operating System) is an open source platform that organizes advertising campaign work between AI agents and people, from brief to a ready campaign, with approval gates, independent review and an audit trail.

Why the name CAOS?

Because creativity is chaotic and delivery cannot be. Creative chaos is welcome; the system keeps the process, and what reaches the client, in order, with gates, versions, budget and a trail.

Is CAOS really open source?

Yes. The code will be opened on GitHub under the Apache-2.0 license. People on the list get access before the public launch.

Which AI model do I need?

None in particular. CAOS is model independent: you connect the provider you prefer and can swap it without losing workflow, memory or history.

Does CAOS replace the agency’s creative work?

No. Agents propose, but people decide at the approval gates. Autonomy is configurable per campaign, and risks such as an unsupported claim or a budget overrun always pause the flow.

What stage is the project in?

Under construction, in public. The brief, strategy, review and approval flow already runs. Creative direction, post production and the new interface are on the way.

How is my data handled?

We use your e-mail only to send updates and early access, in line with Brazilian data protection law (LGPD). You can leave the list at any time.

Join the list and get access before everyone else.

The first 100 get the Starter Pack and join the Founding Wall.

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